Your product ships every week. Your site was written once.
We build custom sites and product interfaces, then host and maintain what we build.
We read the site before we write the note.
okaybabe is a small team in Austin. We build custom sites and product interfaces, then host and maintain what we build. Every email we send starts with someone here reading the site and writing the note themselves. A company we have not read does not get an email, and a note written for one site cannot be sent to another.
The timing is deliberate. Vendor calls usually start the week after a round closes, and that is the worst week to evaluate anyone carefully. Writing early means no pitch is waiting on the other end. It also means that when a founder comes back six months later, we already know the product.
The team that builds it hosts it.
Hand-built marketing sites
Custom Next.js sites built for the product you are shipping now. No template and no page builder standing between you and the next change.
Product interfaces
The screens your users work in every day, like dashboards and settings. Designed and built by the same team as the marketing site, so the product and the site read as one company.
Hosting and upkeep we handle
Domains, SSL, deploys, and daily monitoring on infrastructure we operate. The site keeps being maintained after launch instead of quietly going out of date.
Off the app builder
If the site is running on an app builder, we move it onto a real build on hosting we manage. A fixed one-time build plus monthly hosting. Not a rebuild from scratch.
The free site teardown, written by hand, with the three changes worth making.
Send us your website address and we will write the teardown ourselves. Our proprietary software runs the checks. A person writes every word. No call attached and nothing to sign.
What the site says you do, set against what you ship today. The two drift apart faster than most teams notice.
What a first-time visitor cannot find in ten seconds. It is usually the one thing you most want them to see.
A third change worth making, and the order we would make all three in.
The teardown carries no obligation. It is yours to use with us or without us.
The questions worth asking before you hire anyone
- Why would I get an email from you?
- An email from us means we read your site and had something specific to say about it. We reach out to founders before a raise rather than after one. The week after a round closes is when everyone else calls, and it is the week you have the least room to choose carefully.
- What does okaybabe do?
- We design and build custom sites and product interfaces, then host and maintain what we build. The second half is the part that matters: the work does not stop at launch, so the site does not go stale after it.
- Can you show me clients?
- Not by name. okaybabe is early, and we would rather publish nothing than invent proof, so this page carries no logo wall and no testimonials. When there is work we can put a name to, it will be here. What we can do today is read your site and show you the work on your own problem.
- What does it cost?
- We do not publish a number on this page. What a build costs depends on what you need, and we price after we have looked rather than before. Ask and we will give you a straight answer.
- My site is on an app builder. Is that a problem?
- Not yet. It is the right call to get something up. It stops being the right call the moment you need real auth or a second person touching the code. Moving early is a small job. Moving late is a rewrite.
- Do you do the search and AI visibility work too?
- We build the structure and the content that help search engines and AI systems understand what a business does. We will show you where you are invisible today. No one can honestly promise a result there, and we do not.
- I am not raising and not buying. Can I still ask?
- Yes. The teardown carries no call and no obligation, and we write it the same way whether or not you ever hire us. Ask us to stop writing and we stop.
One line is enough.
If we emailed you, replying to that thread reaches the same inbox as the button below. Either way, one sentence about your site is enough to start.